2025
Media Kit

2025 Media kit

About us

Founded in 1996 - DeeperBlue.com is the world's leading digital media platform dedicated to the global diving community and ocean advocates.

For nearly three decades, we've been at the forefront of inspiring, educating, and informing divers across the globe. At a time when digital media is often dominated by fleeting content, DeeperBlue.com remains committed to delivering meaningful, accurate, and in-depth stories that connect, engage, and empower.

Our platform is a comprehensive hub for Freediving, Scuba Diving, Ocean Advocacy, an Diving Travel. From breaking news and expert editorial features to destination guides and conservation efforts, we celebrate the underwater world and the community and thrives within it.

DeeperBlue.com is more than a website─it's a movement. Our brand extends across a dynamic ecosystem, including mobile apps, industry-leading social media channels, and a ground-breaking forum. These tools connect millions of divers and ocean enthusiasts every month, creating a thriving community that shares one passion: a love for the oceans.

With over 1 million+ monthly page views, a social media reach exceeding 1.1 million followers, and a growing podcast audience, we are proud to be the digital home for divers and ocean advocates worldwide. As we continue to evolve, our mission remains steadfast: to inspire exploration, foster a deeper understanding of the underwater world, and drive meaningful action to protect our plant's oceans.

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

OUR CORE topics

Freediving

The explosive growth area of Freediving is an original, unique and popular area of coverage for us since 1996

Scuba diving

Helping readers to get into, or improve their skills in, Scuba Diving with advice and tips along with travel reports and daily news

Ocean advocacy

Behind everything we do, a message of protecting the oceans and the beauty of the underwater world

Diving travel

From the top dive sites in the world, features on specific destinations, to tips to make the most of your trip

As well as:

UNDERWATER IMAGING - EVENT COVERAGE - BEGINNER GUIDES - COMPETITIONS - PHOTO OF THE WEEK - VIDEO OF THE WEEK

www.deeperblue.com
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2025 Media kit

OUR CORE values

inspire

The ocean is a source of wonder and adventure. We harness the power of storytelling and imagery to inspire current and future generations to explore, respect, and protect the underwater world.

educate

We believe in the power of knowledge to transform lives and the health of our oceans. We are dedicated to providing comprehensive resources that help our community grow as divers and as responsible ocean stewards.

inform

Staying informed is crucial in the fast-evolving world of diving and ocean conservation. We are committed to delivering timely, accurate, and relevant information that keeps our audience ahead of the curve

www.deeperblue.com
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2025 Media kit

Key team members

Stephan Whelan
Founder & Publisher
John Liang
News Editor
Erin Durbin-Sherer
Associate Editor
Kristina Zvaritch
Staff Writer
Sam Helmy
Staff Writer
Nola Schoder
Staff Writer
Chris Morey
Staff Writer
Victoria Brown
Social & Partnerships Manager

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

Key facts

1996

The site was founded in
1996, originally as
deeperblue.net

7

Global awards and
recognition

303

Global staff including
editorial, community &
social

12,198

Published news and
feature articles

22,238

GDPR & CCPA compliant
global email newsletter
subscribers

24,747

Users of the
mobile app

968,346

Individual visitors across
web, mobile and mobile
app

1,096,500

Active and passionate
social media followers &
likes

www.deeperblue.com
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2025 Media kit

Award winning

We’re honoured to have been nominated and won a number of awards for our work.

www.deeperblue.com
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2025 Media kit

Reader/member locations

Top 10 countries in 2024

USA (43%)
UK (8%)
AUSTRALIA (5%)
CANADA (4%)
GERMANY (3%)
PHILIPPINES (2%)
FRANCE (2%)
RUSSIA (2%)
SPAIN (1%)
NETHERLANDS (1%)

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

Demographics & core diving interests

Our audience is unique in the diving industry. Your message can get directly in front of a large international, trendy, and affluent diving audience

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

Social media

1.1million of passionate and engaged social media followers across all leading social media networks

www.deeperblue.com
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2025 Media kit

Social media Reach

CROSS CHANNEL SOCIAL ENGAGEMENT

The world gets their news, information and inspiration from browsing the social networks. We’re proud to have developed a strong following across all major networks that help get our content, and your message, out to millions of consumers across the world.

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

Web editorial & community

WE ARE THE PREMIER DIVING WEBSITE

We are the most popular online diving website where over millions of consumers get their news or interact with other divers every single day

UNIQUE, DAILY CONTENT, ALL WEEK

We pride ourselves that we don’t just republish press releases, we craft 14+ original pieces of content per week that keep our readers interested

THE ORIGINAL SOCIAL NETWORK

Before Facebook and Twitter our forums were the original social media for divers. We continue to have 200+ members per day actively use the forums

WE ARE WHERE YOUR CUSTOMERS ARE

We pride ourselves on engaging with diving consumers and professionals, who are your customers, no matter where they are - web, mobile, email, app, social or podcast

A GLOBAL AUDIENCE

We have readers and subscribers across the world, and we know how to target the right divers for the right content

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

ios & Android aPP

NATIVE IOS & ANDROID APP

Daily diving content - direct to our subscriber devices. Users get notified of content immediately on publish

BEAUTIFUL CONTENT

Access the full range of DeeperBlue.com journalism, specifically designed for your mobile device

24,000+ USERS

Since relaunch in March 2020, the app has been downloaded 24,747 times and continues to be downloaded 1,000+ times a month

ULTIMATES GUIDES

Our in-depth beginners guides for Freediving, Scuba Diving, Top Dive Sites of the World and more are available natively

www.deeperblue.com
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2025 Media kit

HOW DO OUR READERS CONSUME CONTENT

53%

Mobile

Use a mobile device across
mobile browser and native
apps

45%

Desktop

Using a desktop browser to
access our content

2%

Tablet

Using a large format mobile
device

23%
3%
74%

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

READER/MEMBER PROFILE

Freediving
  • 39% hold a Freediving Qualification
  • Top 5 Training Agencies:
    • AIDA International 38%
    • SSI 37%
    • PADI 22%
    • CMAS 12%
    • Apnea Academy 9%
  • 76% Intermediate (Level 2/**) or above
  • 82% own their equipment
  • $250-$500 average spend on equipment in the last 12 months,12% spend more than $1000, 4% over $1500
  • 31% expect to spend over $500 in the next 12 months, 6.5% over $1250
  • 89% Freedive locally, 53% take at least 1 trip abroad
  • $250-$500 average holiday spend per person 37% Spent over $500, 7.5% over $1500
Scuba Diving
  • 92% hold a Scuba Diving Qualification
  • Top 5 Training Agencies:
    • PADI 75%
    • SSI 13%
    • NAUI 10%
    • CMAS 9%
    • SDI 4%
  • 37% Rescue/Sport Diver or above
  • 57% own their equipment
  • $250-$500 average spend on equipment in the last 12 months, 20% spend more than $1000, 9% over $1500
  • 38% expect to spend over $500 in the next 12 months, 7% over $1500
  • 77% Scuba Dive locally, 58% take at least 1 trip abroad
  • $250-$500 average holiday spend per person 43% Spent over $750, 13% over $1500
Spearfishing
  • 91% own their equipment
  • $250-$500 average spend on equipment 12% spend more than $1000, 5% over $1500
  • 91% Spearfish locally, 36% take at least 1 trip abroad
  • $100-$250 average holiday spend per person 24% Spent over $500, 5% over $1500

Underwater Photography/Video
  • 24% Experienced or above, 8% Semi-Pro/Pro
  • 72% own their equipment
  • $250-$500 average spend on equipment in the last 12 months, 10% spend more than $1000, 6% over $1500
  • 28% expect to spend over $500 in the next 12 months, 7% over $1500

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

Why us?

DeeperBlue.com is one of the leading digital media companies in the diving industry, and we match our audience interests to those of our advertising partners such as you.

Our audience is passionate about the underwater world, as are we, and the right advertising at the right time can help get your message in front of millions of eyeballs.

In an industry consumed by clicks and low calorie content, DeeperBlue.com helps your brand go deeper.

The hard sell doesn’t work. We want our audience to “want to share” your adverts and our partner content, so we work hard to craft the right message that will “go viral” and spread the message.

We’ve been working in this medium since 1996 and helped to pioneer diving in the digital media, which means we can bring nearly 3 decades of digital experience to bear in getting the right results and success for you.

www.deeperblue.com
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2025 Media kit

recent ADVERTISERS

We pride ourselves on working closely with some of the biggest names, as well as helping brand new entrants, in the diving industry

FOURTH ELEMENT
SUUNTO
DIVERS ALERT
NETWORK
KUBI DIVE GLOVES
AGGRESSOR
ADVENTURES
SHEARWATER
RESEARCH
SENS07VEST
EXPLORER
VENTURES
CAYMAN ISLANDS
WAKATOBI
DIVE RESORT
BROWNIE'S
THIRD LUNG
PEARL FLEET

www.deeperblue.com
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2025 Media kit

FLEXIBLE ADVERTISING OPTIONS

Sponsored Content

We introduce your content to our audience. We can produce this content or you can craft it. This can be subtle or direct depending on your requirements

Social Media Posts

We can craft unique social media posts to promote your brand or products with links, images and video to our extensive social media audience

Email

Get your brand in front of our email audience through sponsorship of our weekly emails or a direct email campaign specific to you

Section Sponsorship

High visibility sponsorship of some of our most popular features, guides and forums across all our categories

Banner Adverts

Leaderboard and MPU banners above or below the fold

Custom Content Creation

We can bring to bear our extensive
editorial and marketing experience
to develop completely bespoke
content in a exclusive mini-site

Competitions

We can run a branded competition for you on our platform

www.deeperblue.com
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2025 Media kit

a la carte options

We can offer a broad range of options for all our advertising features.

social media posts

Social media posts crafted for our audience with copy, links, images or videos that you supply.

sponsored content

Your content introduced to our audience in a native format so it looks like our editorial content.

email sponsorship

You can sponsor our daily and weekly emails to our opt-in audience through in email banners

direct email

A unique and custom email campaign to our opt-in audience. This bespoke email is developed for your brand exclusively.

section sponsorship

High visibility sponsorship of some of our most populars features, forums and guides including video & photo of the week. Cost: $500 per month per section/guide

competitions

We would be happy to help promote your product or service by hosting a contest or giveaway.

banner adverts

High impact display units in leaderboard and MPU formats both above and below the fold.

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

CONTENT CREATION FOR DIVING & BRANDS

We create only scroll-stopping, FUN content that people actually want to consume, share, and save for later. We can also create social media templates in your brand colours and style for carousels, reels covers, ads and highlights using our team of talented content creators. Costs are very specific to requirements so contact us for further details and proposal.

UGC Video and Photos

We work with a team of User Generated Content creators, ready to create authentic content that doesn’t look like a styled advert that consumers will scroll right past!

Cost: From $1,000

Vertical Video / Reels

We also have specialist content creators who only shoots content for social media and social media ads, making a combination of professionally shot and edited footage alongside UGC for the perfect campaign.

Cost: From $1,000

Photos

Photos are a key part of the main campaigns and we can create natural looking photos that don’t look like an ad. We have a team of photographers that can create beautiful content to share.

Cost: From $500

Content Creation

If you need video or photo content created specifically to support a campaign, without any editing we have a team that can support.

Cost: From $1,000

Video Editing

If you have clips, we can edit and optimise them per channel using trending audios, filters and copy for use on your socials.

Cost: From $500

Copywriting

We know what works well on socials and doesn’t read like an advert. We can craft the perfect social media copy, or we can help you with more traditional things like Press Releases and Ad Copy.

Cost: From $1,000

www.deeperblue.com
© 2025 All Rights Reserved.

2025 Media kit

THANK YOU!

We are a global distributed team with key team members in the UK, USA and Asia. To get in touch with us to discuss any of the options in this media kit, please use one of the options on this page:

EMAIL
advertising@deeperblue.com

WEB
www.deeperblue.com/advertise/

POSTAL ADDRESS
85 Great Portland Street, London W1W 7ELT

www.deeperblue.com
© 2025 All Rights Reserved.

www.deeperblue.com

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