2021 Media Kit

2021 Media kit

About us

Founded in 1996 – DeeperBlue.com is a leading global digital media company and premier online destination for divers.

In an industry consumed by clicks and low calorie content, we are all about providing interesting, accurate, timely and in-depth content to our readers, listeners and followers. We provide amazing original content and a strong community around Freediving, Ocean Advocacy, Scuba Diving, and Diving Travel.

DeeperBlue.com is far more than just a simple dive blog or forum – the site has original editorial feature articles that often go viral, daily news on diving & the ocean, a thriving forum, and an industry-leading social media following.

We are one of the largest and most popular online communities available for divers covering our website, mobile apps and podcast with over 1 million+ pageviews every month and a social media following of over 439,000.

2021 Media kit

Our focus

Freediving

The explosive growth area of Freediving is a unique and popular area of coverage for us

Scuba diving

Helping readers to get into Scuba Diving with advice and tips along with travel reports and daily news

Ocean advocacy

Behind everything we do, a message of protecting the oceans and the beauty of the underwater world

Diving travel

From the top dive sites in the world, features on specific destinations, to tips to make the most of your trip

As well as:

UNDERWATER IMAGING - SPEARFISHING - EVENT COVERAGE - BEGINNER GUIDES

2021 Media kit

Key team members

Stephan Whelan
Founder & Publisher
Francesca Koe
Editor-at-Large
John Liang
News Editor
Erin Durbin-Sherer
Associate Editor
John Griffith
Associate Editor
Michael Menduno
Staff Writer
Gemma Smith
Staff Writer
Kristina Zvaritch
Staff Writer
Sarah Barrett
Staff Videographer
Jason Elias
Podcast Producer
2021 Media kit

Key facts

1996

The site was founded in 1996, originally as deeperblue.net

301

Global staff including editorial, community & social

1,100

Weekly listeners to the DeeperBlue Podcast

8,687

Published news and feature articles

21,376

GDPR Compliant email newsletter subscribers

43,899

Registered community forum members

176,540

Individual visitors per month across web, mobile and mobile app

439,338

Active and passionate social media followers & likes

514,237

Posts across the 52,000+ community forum threads

1,000,000+

Pageviews across the website and mobile app

2021 Media kit

Reader/member locations

Top 10 countries

USA
UK
AUSTRALIA
CANADA
GERMANY
CHINA
SOUTH AFRICA
PHILIPPINES
NEW ZEALAND
FRANCE

2021 Media kit

Demographics & core diving interests

Our audience is unique in the diving industry. Your message can get directly in front of a large international, trendy, and affluent diving audience

2021 Media kit

Social media

439K+ of passionate and engaged social media followers across multiple profiles

2021 Media kit

Web editorial & community

WE ARE THE PREMIER DIVING WEBSITE

We are the most popular online diving website where over 176k+ consumers get their news or interact with other divers every single day

UNIQUE, DAILY CONTENT, ALL WEEK

We pride ourselves that we don’t just republish press releases, we craft 12+ original pieces of content per week that keep our readers interested

THE ORIGINAL SOCIAL NETWORK

Before Facebook and Twitter our forums were the original social media for divers. We continue to have 200+ members per day actively use the forums

A GLOBAL AUDIENCE

We have readers and subscribers across the world, and we know how to target the right divers for the right content

2021 Media kit

ios & Android aPP

NATIVE IOS & ANDROID APP

Daily diving content - direct to our subscriber devices. Users get notified of content immediately on publish

BEAUTIFUL CONTENT

Access the full range of DeeperBlue.com journalism, specifically designed for your mobile device

10,400+ USERS

Since relaunch in March 2020, the app has been downloaded 10,400 times and continues to be downloaded 1,000+ times a month

ULTIMATES GUIDES

Our in-depth beginners guides for Freediving, Scuba Diving, Top Dive Sites of the World and Spearfishing are available natively

2021 Media kit

the deeperblue podcast

NEW FOR 2021

The DeeperBlue Podcast is your weekly guide to everything happening around the world… underwater. Every Tuesday we’ll cover all the latest news and events about Scuba, Freediving, Dive Travel, and the Oceans.

WORLD CLASS GUESTS

We talk to THE most interesting people in the dive world, from worldfamous underwater pioneers to fearless modern explorers

GLOBAL 5★ REVIEWS

1,800 listeners (and growing every week) tune in every week to hear the podcast and have given us 100% 5★ reviews across the board

AWARD WINNING

Webby 2021 Honoree for “Best Sport Podcast” and finalist “Best Sport Podcast” 2021 in the Publisher Podcast Awards

WEEKLY NEWS ROUNDUP

We discuss the latest in the dive and ocean advocate world, giving our honest, unvarnished opinions and commentaries of what is important

2021 SEASONS

After a launch in June 2020 and publishing 26 episode through the end of the year for season 1, the show is moving to 4 x 10 episode seasons in 2021 with exclusive sponsor opportunities

2021 Media kit

HOW DO OUR READERS CONSUME CONTENT

23%
3%
74%
23%

Desktop

Using a desktop browser to
access our content

3%

Tablet

Using a large format mobile
device

74%

Mobile

Use a mobile device across
mobile browser and native
apps

2021 Media kit

READER/MEMBER PROFILE

Freediving
  • 39% hold a Freediving Qualification
  • Top 5 Training Agencies:
    • AIDA International 38%
    • SSI 37%
    • PADI 22%
    • CMAS 12%
    • Apnea Academy 9%
  • 76% Intermediate (Level 2/**) or above
  • 82% own their equipment
  • $250-$500 average spend on equipment in the last 12 months,12% spend more than $1000, 4% over $1500
  • 31% expect to spend over $500 in the next 12 months, 6.5% over $1250
  • 89% Freedive locally, 53% take at least 1 trip abroad
  • $250-$500 average holiday spend per person 37% Spent over $500, 7.5% over $1500
Scuba Diving
  • 92% hold a Scuba Diving Qualification
  • Top 5 Training Agencies:
    • PADI 75%
    • SSI 13%
    • NAUI 10%
    • CMAS 9%
    • SDI 4%
  • 37% Rescue/Sport Diver or above
  • 57% own their equipment
  • $250-$500 average spend on equipment in the last 12 months, 20% spend more than $1000, 9% over $1500
  • 38% expect to spend over $500 in the next 12 months, 7% over $1500
  • 77% Scuba Dive locally, 58% take at least 1 trip abroad
  • $250-$500 average holiday spend per person 43% Spent over $750, 13% over $1500
Spearfishing
  • 91% own their equipment
  • $250-$500 average spend on equipment 12% spend more than $1000, 5% over $1500
  • 91% Spearfish locally, 36% take at least 1 trip abroad
  • $100-$250 average holiday spend per person 24% Spent over $500, 5% over $1500
Underwater Photography/Video
  • 24% Experienced or above, 8% Semi-Pro/Pro 72% own their equipment
  • $250-$500 average spend on equipment in the last 12 months, 10% spend more than $1000, 6% over $1500
  • 28% expect to spend over $500 in the next 12 months, 7% over $1500
2021 Media kit

Why us?

Founded in 1996 – DeeperBlue.com is a leading global digital media company and premier online destination for divers.

In an industry consumed by clicks and low calorie content, we are all about providing interesting, accurate, timely and in-depth content to our readers, listeners and followers. We provide amazing original content and a strong community around Freediving, Ocean Advocacy, Scuba Diving, and Diving Travel.

DeeperBlue.com is far more than just a simple dive blog or forum – the site has original editorial feature articles that often go viral, daily news on diving & the ocean, a thriving forum, and an industry-leading social media following.

We are one of the largest and most popular online communities available for divers covering our website, mobile apps and podcast with over 1 million+ pageviews every month and a social media following of over 439,000.

2021 Media kit

RECENT ADVERTISERS

We pride ourselves on working closely with some of the biggest names in the diving industry

2021 Media kit

FLEXIBLE ADVERTISING OPTIONS

Sponsored Content

We introduce your content to our audience. We can produce this content or you can craft it. This can be subtle or direct depending on your requirements

Social Media Posts

We can craft unique social media posts to promote your brand or products with links, images and video to our extensive social media audience

Email

Get your brand in front of our email audience through sponsorship of our weekly emails or a direct email campaign specific to you

Feature Sponsorship

High visibility sponsorship of some of our most popular features and guides across all our categories

Banner Adverts

Leaderboard and MPU banners above or below the fold

Podcast Sponsorship

We offer high impact and creative exclusive sponsorship of the DeeperBlue podcast for a whole 10 episode season

Competitions

We can run a branded competition for you on our platform

2021 Media kit

THANK YOU!

We are a global distributed team with key team members in the UK, USA and Asia. To get in touch with us please use the form below:

GET IN CONTACT FOR MORE INFO

www.deeperblue.com

© 2021 All Rights Reserved.